Social Media Projects
Social media projects showcasing my experience in content creation, campaign strategy, and community management across a range of industries. Each project highlights my ability to align content with brand voice, drive engagement, and support broader marketing goals. From higher education to retail and restaurants brands, these examples reflect both creative execution and results-driven thinking.
99 Restaurants
Ninety Nine Restaurants is a New England–based casual dining chain known for its friendly neighborhood atmosphere, hearty American fare, and signature crowd favorites like hand-breaded Boneless Wings, Broiled Sirloin Tips, and seasonal seafood dishes.
Aeropostale
Aeropostale is a popular retailer offering casual apparel and accessories, primarily targeting teenagers and young adults. The brand focuses on delivering trendy and affordable fashion, with a strong emphasis on denim, graphic tees, and seasonal collections.
O'Charley's Restaurant & Bar
O’Charley’s is a casual dining restaurant chain serving classic American comfort food with Southern flair, featuring dishes like hand-breaded chicken tenders, fresh-baked rolls, steaks, and hearty entrees in a warm, family-friendly setting.
Pestmaster
Pestmaster Services is a pest control company specializing in environmentally friendly pest management solutions for residential, commercial, and government clients. They provide a range of services including insect, rodent, and wildlife control, as well as vegetation management and disinfecting services.
Pita Pit Canada
Pita Pit is a fast-casual restaurant chain offering healthy, customizable pita sandwiches filled with fresh ingredients. With a focus on providing nutritious alternatives to traditional fast food, Pita Pit caters to customers seeking flavorful, made-to-order meals.
The Hawkettes
The Hawkettes is UMass Lowell’s only all-female a cappella group, founded in 2014. Known for their dynamic vocal performances and creative arrangements, the group performs a wide range of music genres, from pop to indie to classic hits.
UMass Lowell Admissions
UMass Lowell Admissions is responsible for guiding prospective students through the application process, providing information about academic programs, campus life, and financial aid opportunities. The department engages with potential students and their families through events, campus tours, and online resources.
UMass Lowell Colleges
UMass Lowell’s individual colleges, including the Zuckerberg College of Health Sciences, College of Education, Kennedy College of Sciences, Francis College of Engineering, and the College of Fine Arts, Humanities & Social Sciences.
Underground Chuck's
Underground Chuck’s is a neighborhood-style bar & grill known for bold flavors, craft brews, and signature cocktails. With a laid-back vibe, it serves items like handcrafted Angus burgers, USDA Choice steaks, and hand-breaded tenders delivered with genuine hospitality.
SocialMadeSimple
SocialMadeSimple is a digital marketing company that originally focused on helping multi-location and franchise brands scale social media and paid advertising with consistency. The platform combined agency services with SaaS tools to streamline content distribution, campaign management, and performance tracking across locations. By centralizing brand-approved assets and reporting, it enabled businesses to maintain control while empowering local teams.