Savannah Nguyen
Digital & Social Media Marketing Specialist
A Bit About Me
I am a digital marketer who specializes in social media and content creation. Throughout my career, I’ve helped businesses connect with their audiences through strategic, engaging content that drives results. I currently serve as the Digital Brand Coordinator at Restaurant Growth Services, where I manage the digital presence for The 99 Restaurant, O'Charley’s Restaurant & Bar, and Underground Chuck’s Restaurant & Bar. From campaign planning to daily content execution, I bring each brand’s voice to life across social platforms. I’m passionate about what I do and take pride in making a meaningful impact for every brand I support.
Work Experience
April 2025 - Present
June 2023 - March 2025
January 2020 - February 2022
January 2018 - June 2019
Digital Brand Coordinator
Restaurant Growth Services
Woburn, MA
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Develops and executes email marketing campaigns targeting the Loyalty Club Members to drive guest engagement, retention, and sales through all channels.
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Develops and implements social media strategies that increase brand visibility, engagement, and loyalty across various social platforms.
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Manages the brand website to ensure content is up-to-date, accurate, and aligned with brand messaging and promotions.
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Designs branded visuals for both digital and print use, including social media graphics, email creatives, and promotional materials, maintaining visual consistency across all touchpoints.
Enrollment Marketing Coordinator
University of Massachusetts Lowell
Lowell, MA
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Supports the development and deployment of serialized marketing and communications "touch" campaigns in order to cultivate applications, campus visits, and enrollments
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Manages and monitors university admissions social media accounts, responding to student inquiries when necessary
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Tracks and analyzes marketing metrics and campaign performance to measure the effectiveness of marketing initiatives
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Conducts market research and competitor analysis to identify trends, opportunities, and challenges in the higher education landscape
Senior Social Media Content Specialist
SocialMadeSimple
Needham, MA
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Managed social media accounts for hundreds of different clients, including pilot programs, while utilizing the company's unique platform service
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Contributed to email marketing campaigns via HubSpot
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Wrote and edited blog posts on various topics for clients in several different industries
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Assisted Content Lead in managing a team of Content Specialists
Social Media Assistant
University of Massachusetts Lowell
Lowell, MA
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Regularly monitored and updated several university social media accounts while working with the marketing team
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Attended on-campus events and broadcasted them live on social media channels
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Documented and analyzed viewer data on a weekly basis, using the information to adjust marketing plans as needed
Education
September 2021 - May 2024
September 2014 - August 2019
Master's in Business Administration: Marketing
University of Massachusetts Lowell
Lowell, MA
Bachelor's in Business Administration: Marketing & Management
University of Massachusetts Lowell
Lowell, MA
Let's Get
Social
