As the newest all-female a cappella group on campus, The Hawkettes sought to establish a strong online presence. I managed their social media accounts on Facebook, Instagram, and Twitter, creating content that resonated with college students by tapping into popular trends. I consistently posted updates about events, performances, and behind-the-scenes moments to keep followers engaged and informed.

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Through active networking and collaboration with other a cappella groups and key members of the community, The Hawkettes quickly grew their online presence. This led to several performance partnerships, recording opportunities, and a growing fan base, establishing the group as a rising presence in the a cappella scene.