At Inside Higher Ed, I focused on social media marketing and digital content to support the launch of the publication’s new subscription paywall. I developed and executed social content designed to build awareness, communicate the value of the new subscription offering, and drive audiences toward conversion. I also supported broader multichannel campaigns and tracked performance to help optimize content and engagement throughout the launch. 

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The campaign helped contribute to hundreds of institutional subscriptions and even more individual subscriptions, making social media an important part of the overall subscriber acquisition strategy. My work combined social media strategy, content creation, audience engagement, and campaign optimization to help turn Inside Higher Ed’s digital audience into paying subscribers.