As a Content Creator for Pao Media, I research and identify local businesses, restaurants, attractions, and hidden gems throughout Greater Boston that align with the brand’s mission and audience. I proactively reach out to business owners and decision-makers to pitch paid feature opportunities, build relationships, and coordinate collaborations that showcase what makes each business unique. 

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Once a feature is secured, I visit businesses in person to capture photo and video content, conduct interviews with business owners, and gather the creative assets needed to tell their stories authentically. I collaborate with the sales and editing teams throughout the process, providing footage, creative direction, and project details to turn each local experience into engaging social media content.