I helped lead the development of SocialMadeSimple’s social media presence from the ground up, turning a previously inactive account into a consistent and engaging brand channel. I helped coordinate a team of social media specialists, guiding content planning and execution to ensure alignment with the company’s voice and goals.

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In addition to team oversight, I created original content spanning marketing insights, company culture, and industry-relevant topics. Through a combination of strategic direction and hands-on execution, I helped increase overall visibility and establish a more active, recognizable presence online.