My email marketing work for 99 Restaurants focused on creating customer-facing campaigns that balanced promotional goals with engaging, approachable brand communication. I developed monthly newsletters, promotional email campaigns, and automated marketing messages designed to keep customers informed about seasonal specials, limited-time offers, events, menu promotions, and brand initiatives.

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These campaigns required adapting messaging for different audience touchpoints while maintaining a consistent brand voice across all communications. In addition to promotional sends, I also worked on marketing automation messaging to support customer engagement throughout different stages of the customer journey. This included creating content that felt timely, relevant, and visually aligned with the overall brand experience.

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My role involved both creative and strategic thinking, from writing compelling copy and organizing campaign content to ensuring emails were clear, engaging, and optimized for audience attention. Working within the restaurant industry also meant creating campaigns around fast-moving promotions, seasonal initiatives, and event-based marketing while balancing strong visual storytelling with concise, effective messaging.